Learning, work, and what comes next.
From the people building LONED.
Use a structured sales conversation to diagnose fit, explain your offer and agree a next step. Includes a founder-led sales example and review exercise.
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Turn the Three Tens into a practical review of product, seller and company credibility. Find the evidence a hesitant buyer still needs.
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Practise pace, pauses and clear delivery in sales calls. A simple exercise inspired by Belfort’s focus on tonality, with an original review checklist.
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Create a flexible sales call guide with decision points, truthful claims and useful questions. Includes an original example for a service business.
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Use objections to identify unanswered questions and real constraints. An original founder’s example shows how to respond to a price concern clearly.
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Build a simple qualification checklist for founder-led sales. Identify the problem, delivery fit and decision process before writing another proposal.
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Apply Seth Godin’s audience idea to a small business. Compare possible niches using customer needs, access, delivery fit and simple economics.
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Design a useful newsletter promise and follow-up sequence using the idea of earned attention. Includes an original example and a simple editorial brief.
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Use Godin’s marketing pyramid to examine customer fit, retention and the promise behind your campaigns. Includes an owner’s practical diagnostic.
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Design a customer experience people can describe clearly. A practical workshop for owners on useful differences, delivery cost and honest word of mouth.
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Plan a product pilot around real users and repeat use. An original founder’s checklist inspired by Godin’s discussion of minimum viable products.
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Identify the customer relationships and repeatable work that make your business useful beyond the founder. Includes an original owner-dependency review.
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Use future-focused suggestions to improve one leadership behaviour. Includes an original founder’s meeting example and a simple follow-up plan.
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Recognise when a founder’s helpful edits weaken ownership. Use a practical decision filter to separate necessary intervention from personal preference.
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Create a brief daily reflection on leadership actions you can influence. Includes original prompts and a weekly review that keeps effort separate from results.
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Identify a recurring situation that changes your behaviour as a leader. Build an original pause-and-response plan for meetings, interruptions and urgent requests.
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Apply the 10/20/30 presentation rule to a founder’s pitch. Decide what to cut, what evidence to show and how to leave room for a real discussion.
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Create a short internal purpose statement and test it against real business choices. Includes an original small-business example and decision exercise.
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Help customers experience and explain your product’s value. A practical guide to demonstrations, small first steps and honest advocacy for business owners.
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Prepare a concise business review with clear decisions, evidence and follow-up. An original meeting brief inspired by Guy Kawasaki’s board-meeting advice.
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Use AI to organise email, prepare replies and track follow-ups. Includes a reusable prompt, a worked example and a practical review checklist.
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Plan a useful live online class with a 60-minute lesson template, participation techniques, an example exercise and ways to use AI in preparation.
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Practise business English with AI using five meeting scenarios, a reusable roleplay prompt and a 15-minute routine for clearer conversations at work.
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Start using AI for small-business marketing with five specific tasks, sample briefs and a review checklist. Keep control of facts, tone and publishing.
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Practise seven AI sales roleplay scenarios, from cold calls to price objections. Includes a reusable prompt, clear goals and a simple review scorecard.
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What an AI employee can do, how it differs from an assistant, and which tasks to try first. Includes a sample job brief and a practical evaluation plan.
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A practical guide to choosing live online classes or recorded courses: questions, feedback, flexibility, and what to check before you enrol.
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Turn a work problem into useful AI practice. A practical routine for rehearsing conversations, checking feedback, and applying what you learn.
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A letter from founder Dmitry Sobolev on live learning, AI practice, and building something useful beyond the classroom.
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